Curious much? This e-learning site may have the answer
t's surprisingly easy to dislocate a man's shoulder. Using a move known in Japanese as Oogyaku,
or "great reversal," you just have to get him facedown, pull his arm
backward and apply pressure to his shoulder with your hand, foot or
knee. A small amount of force, and -- snap -- you've popped his arm out
of the shoulder joint.
I didn't learn this maneuver at a
self-defense or karate class. Instead, I picked it up taking a Ninja
Training 101 lesson on Curious.com.
The Menlo Park, Calif.-based
e-learning site offers more than 10,000 curated short-form, interactive
videos taught by 1,000 teachers on a variety of esoteric topics, ranging
from macrame to triathlon training to calculus to the martial arts.
That
approach puts Curious.com in the middle of the online-learning
spectrum: between YouTube -- with its ocean of video tutorials that may
(or may not) teach something useful -- and more formal, classroomlike
sites such as Lynda.com and Coursera that focus on academic or professional topics.
The
so-called e-learning market is experiencing a boom as people find new
ways to cram learning into their already full days. Worldwide revenues
in the field are forecast to hit $51.5 billion by 2016, according to a
March 2014 study by Docebo (PDF), which builds e-learning management systems for businesses.
"More
people are seeing the value of online classes than they did before,"
said Craig Weiss, CEO of E-learning 24/7, an online-education
consultancy. "They're thinking, 'I learn the way I want to learn. Some
people are fast, some people are slow. If I make a mistake nobody knows
about it, I can go back to that area as often as I want to.'"
Curious.com
offers classes in eight main categories, including food; technology and
business; language; healthy and fit; brainy; and DIY, and roughly 20
subcategories. Costs range from free to roughly $200. Since the
company's inception, it says more than 3.5 million lessons have been
viewed.
I decided to try out a few classes myself. Along with the
$14.99 Ninja Training 101 class, I signed up for the free Greeting
Phrases in Arabic course and the $34.99, 13-lesson course called "DSLR
photography for beginners."
Though I'm quite handy with my
vintage film camera and my smartphone's camera, my high-end DSLR has
always been a mystery to me. In my Curious.com photo class, the
instructor walked me through the basics of using a DSLR, explained the
camera's menu settings and dived into the more complex issues of
composition, depth of field, white balance, shutter speed, aperture,
exposure and flash. More than 1,300 students have enrolled in this
class.
Other classes also pull in their fair share of students.
Seamstress and fashion blogger Mimi G has attracted more than 4,000
enrollees to her courses; Sunset Magazine's home and cooking tips have
pulled in nearly 4,500 students. And 28,000 people have enrolled in
Motion Training's tips on Microsoft Office. The O'Neil Sisters filming one of their instructional crafting videos for Curious.com.
The O'Neil Sisters
Jennifer
and Kitty O'Neil, dubbed the O'Neil Sisters, are among the site's most
popular teachers. The pair -- who spend three to four days mapping out,
shooting and compiling each lesson -- have been with Curious since its
2013 launch. In that time, they've attracted more than 15,000 students,
who've taken a combined 97,000 lessons on do-it-yourself crafting, such
as necklace beading, mosaic building and wood-chair refinishing.
"It's
more targeted than just throwing a video on the Internet," said
Jennifer, explaining the appeal of her classes. "We are engaged with our
students."
That engagement is by design -- it's a way for Curious
to differentiate itself from YouTube's mountain of how-to's, which
sometimes stop short of actually teaching people what they want to
learn.
Justin Kitch felt that frustration with YouTube in 2010.
Kitch always wanted to amp up his guitar skills to be able to play gigs.
But his work -- first as founder of website-hosting platform Homestead
and next as Intuit's chief growth officer -- consumed his days. That
summer, however, Kitch decided to take a year off, spend time with his
family and hone his guitar playing.
"I set off to learn," he
said. "I went to YouTube but I was really underwhelmed [by the quality]
and confused." A big problem: No way to interact or get feedback from
YouTube's lesson instructors.
So he decided to do something about it. In 2012, he co-founded Curious.com and became its CEO.
The company vets each lesson before publishing it. It helps teachers
by giving them a fill-in-the-blank interface to upload lectures, while
also promoting their classes. For its service, the company takes roughly
a 30 percent cut of the cost of each class.
The site makes it
easy for students to send and receive feedback. It also helps them suss
out the best teachers and classes by displaying comments from students,
along with data showing how many people have enrolled in each class.
There's also the "Love" button on lesson pages, which lets viewers
easily give positive feedback (in the same way Facebook users can "Like"
posts).
I used that Love button and students' reviews to sign up for my Ninja class.
I've
watched my sensei lay out his volunteer with the Oogyaku shoulder
attack move about a dozen times now. Though I've yet to master the move,
I can just tap replay on my computer and keep trying.
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