Saturday, February 2, 2013

How to Place an Effective Classified Ad

If you're trying to sell your vehicle to a private party, the first (and most important) step is to get prospects interested enough to contact you.
This means you need to spend time creating an effective classified ad. It's amazing how lazy some people are when it comes to this.
Most used car classified ads are boring, don't contain enough information, and are missing good photos of the vehicle.
The classified ad is the first impression buyers will have of your vehicle. Present it well, and the car sells itself.
There are some great online resources that will show you how to prepare and write your vehicle ad.
First, read AutoTrader's guide to Creating an Effective Car Ad, and Car Ad Best Practices from Cars.com.
This will give you a good overview of all the information you should include in your ad.
It's particularly important to take great photos of your vehicle showing multiple angles.
This is especially important when placing Craigslist ads. We recommend including high resolution photos which will differentiate your ad from all the others. (we recommend photos that are 1,000 pixels in width).
You can host your images on a free image hosting service such as ImgUR and embed the images directly into your Craigslist ad using the following code:
<img src="URL_of_image">
Don't skimp on the classified ad - it's the most important part in the entire selling process.

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