I have been blogging for close to 3 years just for the fun of it
without realizing the amount of money you can make. One day while
browsing the internet, I stumbled upon problogger.net and suddenly
realized the opportunity out there. So I started to blog a bit more
seriously and here are 9 tips that I should have implemented to have a
successful blog.
1. Have a Consistent URL
The identity you create for your blog lies in the URL. Once you
decide on a URL for your blog, do not ever change it. Every time you
change it you need to popularize your blog all over again. Besides, the
technical problem is that the search engines and articles that reference
posts in your blog have links to the older URL and it can create a lot
of confusion and hence lost readership. Choose your URL carefully and
stick to it.
2. Choice of subject to blog about
Choose the subject of your blog with care and consideration. Your
blog should mirror your passion and knowledge on the subject. Identify
whether you will be able to consistently post on the subject. Some
topics that are search engine friendly and that never really die out are
technology blogs, product related blogs, city centric blogs and money
making blogs. There is always news to give your readers and also there
are a lot of points to discuss on. More challenging blogs to write are
blogs on thoughts, ideas, short stories, poems. In these blogs you have
to be able to provide self- driven original content whereas in the
previous kind there are other websites from where you can draw
inspiration and ideas.
3. High Quality Content can get hard to produce consistently
Posting quality content consistently keeps your readers engaged and
makes them come back for more. In the initial days posting is easy since
you will have a lot of ideas in your mind. However, delivering high
quality content to your readers day after day gets tougher as time
progresses and ideas dry up. You need to keep innovating and ideating
constantly.
4. Marketing your blog is hard work
Once you have content in your blog, its time to tell the world. The
challenge is – ‘How do you tell prospective readers that your blog has
what they are looking for?’ Social networking sites like stumbleupon,
orkut, twitter, facebook and a zillion other websites are breeding
grounds for finding prospective readers. Building your network can be a
time consuming, never ending task, but it doesn’t end there, you need to
make the effort to make your network aware of your blog. The benefits
can only be exponential. Getting them to post comments is a completely
different ball game.
5. Technical know how is required
Lack of technical know-how can hinder you from tweaking your blog and
giving it the finesse and feel that you envisaged for your blog.
Serious bloggers will have to dabble with HTML, JavaScript and so on. It
is this technology that can give the blog the uniqueness,
user-friendliness and functionality that makes it stand out. Be prepared
to invest some time in learning web technologies. Being search engine
savvy can go a long way in getting the traffic that you are looking for.
6. Research, Read, Reflect
Every post is a brand new post. Don’t be surprised that you would
have to regularly research on your topic, as there is always something
new out there. Read what others have to say and reflect. It involves a
lot of hard work, patience, persistence to read content, assimilate and
formulate your own content. At times, you should be ready to dig deep
within your self.
7. Expect to ride an emotional roller coaster
Do not expect an easy ride when you blog. You can put in a lot of
hard work and then realize that nobody is commenting on your post and on
the other hand you will write a one liner and you will have the whole
world talking about it. You will have days when you will be banging your
head against the wall wondering what to post about and then there will
be days you have so many ideas in your head that you don’t know where to
start. So be ready to enjoy the ride.
8. Be prepared to sacrifice something in life
Since all this hard work is going to use up your time, you have to be
prepared to give up something. For those that have a full time job –
your personal life or work life is going to take a hit. Maybe some of
your other hobbies or interests will get affected. So you need to decide
carefully on the things in life that you are ready to forego in order
to become successful as a blogger.
9. Writing a good post takes time and patience
There may be few gifted bloggers out there that can churn out
interesting posts easily. Some have this skill from practice, and for
some, it is a gift, but for the majority of us it is hard work right
from coming up with the title to the way the post is structured to the
content of the post. Be prepared to go through many iterations of it
before you come up with the post that you would feel proud to publish.
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